Logo creation

Bon Temps Branding was developed as part of my senior capstone project, created specifically for a campaign for Empanola, a local New Orleans empanada shop. I designed a variety of branded assets for their growth campaign which you can view here.

The agency’s name represented our goal of growth. Green also symbolizes faith, an important quality in the creative process of marketing. Therefore, I went with two different shades of green to represent what Bon Temps is about.

I designed our agency’s logo to look like letters cut out using construction paper to have a personal handcrafted feel. I steered away from a typical clean and corporate look and thought cut-out letters to show our creativity and willingness to take risks (calculated ones of course). The logo was adapted for a business card, tote bag, and storefront sign.

At the end of the semester, I designed a booklet presenting overall findings from our campaign.